ExpertRating Online Nonprofit Marketing Course - $129.99

This is an ideal course for people who wish to work in a non-profit organization or a business environment.

Nonprofit organizations exist everywhere to make the communities and people’s lives better. The nonprofit organizations neither belong to the government nor to the business sector. These organizations address issues of public concern through service, independent action and civic engagement. The scope of work of these organizations forms a broad spectrum and ranges from taking care of the homeless to managing day care centers. This valuable course will cover aspects like creating, marketing and managing your nonprofit organization. You will get acquainted with the roles and responsibilities to be performed by a nonprofit organization.

The ExpertRating Nonprofit Management Certification course will hone your skills and teach you the tools and techniques to successfully manage a nonprofit organization. You will be able to deliver your services efficiently and effectively upon completion of this course.

ExpertRating Online Nonprofit Marketing Course Coverage (6 weeks program)

Week One

Wednesday - Lesson 01

In the first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. This will all be important to you because it will help you understand the role that marketing plays in your nonprofit organization and the benefits it can bring to those you serve.

Friday - Lesson 02

In this lesson, you will explore how and why nonprofit marketing succeeds. You'll learn to tie benefits to features to create a winning marketing program for your organization. You would be taught how to set marketing goals and objectives and how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you'll think like a professional marketer, ready to take on any challenge.

Week Two

Wednesday - Lesson 03

There are Four marketing techniques which work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in this lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

Friday - Lesson 04

In this lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. You will learn why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Week Three

Wednesday - Lesson 05-

Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Friday - Lesson 06

Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

Week Four

Wednesday - Lesson 07

There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

Friday - Lesson 08

In this lesson, you will take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Week Five

Wednesday - Lesson 09

In this lesson you will look at the three different ways you could use to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Friday - Lesson 10

Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

Week Six

Wednesday - Lesson 11

In this lesson, you would follow a series of steps that will lead you through the promotion planning process. You would be looking at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—you’re nonprofit.

Friday - Lesson 12

Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, you will learn how to look at the last piece of the marketing puzzle. You would also be taught how to evaluate your program .

Buy the ExpertRating Online Nonprofit Marketing Course - $129.99

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