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The ExpertRating Online Business Marketing Writing Course
(leading to ExpertRating Business Marketing Writing Certification).

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.
 


Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics.
 


Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

Buy the ExpertRating Online Business Marketing Writing Course- $129.99

This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Lisa Adams.

Lisa Adams

About the ExpertRating Online Business Marketing Writing Course instructor :Lisa Adams is an accomplished writer and editor specializing in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won numerous awards for her creative, professional, and scholarly writing. Her diverse body of work -- which has been published in print, on the Web, and on television -- includes award-winning documentaries and two books: Why We Read What We Read: A Delightfully Opinionated Journey Through Contemporary Bestsellers and S'mores: Gourmet Treats for Every Occasion.

 Online Business Marketing Writing Course requirements: For taking this instructor led ExpertRating Online Business Marketing Writing Course you need Internet access, e-mail, and and the Microsoft Internet Explorer or Mozilla Firefox Web browser.

 Testimonials: The ExpertRating Online Business Marketing Writing Course has received overwhelming positive feedback and reviews from students around the world. Here are a few: 

"After only 2 lessons in this course, my head was reeling with ideas!"
"As a marketing professional, I found this course to be very applicable to my everyday work. The grammar portion was particulary helpful, and made me more aware that I need to do more work in this area."
"Best thing I've done in years!""Excellent course! I would definitely recommend both course content and instructor to others, and look forward to other courses presented by this instructor."
"Great course - I can see much improvement in my writing techniques!"
"I found the instructor knowledgeable and skilled in managing student interaction. I gained new insight and knowledge into the technique of writing for marketing; at the same time, I gained self-confidence in my ability to assess and understand the goals of this kind of business writing."
"I found this course to be both informative and fun. It was very convenient for me due to my current schedule. The instructor was extremely knowledgeable in this subject. She was very responsive to her students' needs."
"I found this course to be extremely beneficial as I am pursuing a career in the PR/Marketing field. The editing and proofreading chapter was very helpful and I apply what I've learned each day. I also enjoyed the writing style of the course and looked forward to each lesson as it was released."
"I found this writing course to be very useful and applicable to my job. The instructor's writing style was very reader-friendly and easy to follow. I definitely recommend this class to others who are looking to improve their writing skills."
"I found your class to be very useful in my daily projects as a marketing brand manager. I'm now able to recognize passive sentences and strengthen the pieces I write, even in emails. I appreciated the direct and friendly style and the imaginative example sentences."
"I found your class to be very useful in my daily projects as a marketing brand manager. I've been able to strengthen the pieces I write, even in emails. I appreciated the direct and friendly style and the imaginative example sentences."
"I had a great time taking the quizzes, reading through the discussions, and learning so much. You have been so helpful and have formulated the course in an excellent format."
"I have to say that although I considered myself pretty handy with grammatical rules and vocabulary, I have learned one or two very handy things from your survey of common mistakes."


Buy the ExpertRating Online Business Marketing Writing Course- $129.99

ExpertRating Online Business Marketing Writing Course

(leading to ExpertRating Business Marketing Writing Certification)

 ExpertRating is one of the world's only ISO 9001:2008 Certified companies (from TUV America) offering an Online Business Marketing Writing Course (leading to ExpertRating Business Marketing Writing Skills Certification).

     

ExpertRating is a trusted name in online testing and certification with over 200,000 certified professionals in over 60 countries in more than 200 skill areas. ExpertRating offers its testing services to the world's best companies such as Convergys Corp, UPS, GAP, Sony, Coke, Citrix, Deltek Corp, IKEA Systems and Ericsson to name a few. See where ExpertRating Certified Professionals are working.


 It is very safe to buy from ExpertRating. Apart from being an ISO 9001:2008 certified company, it is a member of the TRUSTe and HackerSafe approved.

TRUSTe online privacy certification

ExpertRating Solutions has been reviewed by TRUSTe for compliance of their strict program requirements ensuring that your information is always safe. ExpertRating has certified Several thousand individuals who are working with leading companies across the US and other countries. View list.

When you choose the ExpertRating Online Business Marketing Writing Course you can be sure that you are buying a premium International certification that is recognized by hundreds of employers and Government bodies in the US and other countries.

 

 With ExpertRating you get certified quickly online and you are equipped with a store house of information through the in-depth ExpertRating Online Business Marketing Writing Courseware which has been developed by experienced Entertainment Industry Experts.

 The ExpertRating Business Writing Certification is by far the best value for money instructor led Business Writing Program at $129.99.

    

Some Popular questions and answers about this ExpertRating Online Business Marketing Writing Course and Certification:

 How much does the Business Writing Certification cost and what does it include?

You can buy this ExpertRating Online Business Marketing Writing Course leading to Business Writing certification at a special offer price of only $129.99 which includes the in-depth ExpertRating Online Business Marketing Writing Courseware and exam fee. This is the best value for money Business Writing Program available till date. You get the following services within the USD $129.99 fee.

 In-depth ExpertRating Online Business Marketing Writing Courseware including scenarios and case studies.

 An instructor to guide you through the course and to whom you can direct your questions.

 World wide airmail delivery of the hard copy Business Writing Certificate. The Business Writing Certificate can be used to prove your certified status and does not mention the words "online".

 An online transcript that can be used to prove your certified credentials on the internet at any time.

ExpertRating   Business and Marketing Writing Certification

How do I get certified?

The process of getting yourself certified is very simple. All you have to do is buy the ExpertRating Online Business Marketing Writing Course for $129.99. Log in to the instructor led course using your password. Go through the ExpertRating Online Business Marketing Writing Courseware (which would take you 6 weeks) and complete the final Business Writing Certification exam at your convenience. You can complete the exam within 2 months of buying the Business Writing Certification. The result of the exam appears as soon as it is completed, and your Business Writing Certificate is mailed immediately.

What learning aids will I get?

The ExpertRating Online Business Marketing Writing Course includes the following learning aids:

24 x 7 hour access to the courseware. A printer friendly version of the ExpertRating Online Business Marketing Writing Course is also provided

A friendly instructor to answer your questions online

A discussion area to have your questions answered

Chapter end quizzes to ensure that you are learning important aspects of every chapter

Chapter assignments to help you practically use the Business Writing that you will learn during the Business Writing Course.

What is the final exam like?

The final exam is fully based upon the   ExpertRating Online Business Marketing Writing Courseware that is provided along with the Business Writing Certification. If you have gone through the courseware properly you should not have a problem clearing the exam. The exam consists of multiple choice questions from all chapters of the ExpertRating Online Business Marketing Writing Courseware.

What are the course start dates?

ExpertRating instructor led courses commence every month, you can always choose a suitable date for your course commencement in any month. To see available course start dates, please click on the "Enroll now" button. All courses run for six weeks, with a two-week grace period at the end. Two lessons are released each week for the six-week duration of the course. You do not have to be present when the lesson is released, but you must complete each lesson within two weeks of its release.

A new section of each course starts on the second or third Wednesday of each month. If enrolling in a series of two or more courses please be sure to space the start date for each course at least two months apart.

TRUSTe online privacy certification

Buy the ExpertRating Online Business Marketing Writing Course- $129.99

   

Managers and executives with Business Writing Skills earn much more than their counterparts.

With the increasing requirement of effective communication in almost every industry, the role of business writing for project managers and business executives has become all the more important. Being able to communicate via the written word is essential to succeed in business. You need to write emails, memos, business letters and even your resume. Before you even meet potential employers, you present yourself through your writing. What kind of job you get can be affected by how you present yourself through your writing.


 

Your decision to purchase the ExpertRating Business Marketing Writing Course shows a serious dedication to improving your writing skills. Doing so for business will not only help to increase your confidence, but place you in a better mind to promote yourself in business as well.

ExpertRating Online Business Marketing Writing Course Coverage (6 weeks program)  

Week One

Wednesday - Lesson 01

This lesson will start off with a discussion about the purpose of marketing and the goals of writing, and then it will talk about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do, and where you stand as you begin your exploration of this exciting field.

Friday - Lesson 02

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. This lesson will delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Week Two

Wednesday - Lesson 03

Now that you understand image, what can you do with it? Building on Lesson 2, this lesson will analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

Friday - Lesson 04

It's a creative field, but certain projects require certain conventions. This lesson will discuss how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

Week Three

Wednesday - Lesson 05-

This lesson will gather up all the information you explored in the previous four lessons and put it all together. This lesson will illustrate how to apply everything you've learned so far as you develop an original writing project from start to finish.

Friday - Lesson 06

Do you need to write in complete sentences? What is a complete sentence, anyway? This lesson will go through a brief refresher on sentence construction, and will go over some guidelines for using fragments in business writing. You’ll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

Week Four

Wednesday - Lesson 07

You can't write without words! In Lesson 7, you'll learn to make accurate word choices. This lesson will discuss the level of vocabulary appropriate for business writing, and you'll learn how to choose words that reinforce a project’s theme. This lesson will also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of your writing.

Friday - Lesson 08

This lesson will take a critical look on the inside. First it will discuss how to develop "marketing" projects for audiences within a company. Then it will explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

Week Five

Wednesday - Lesson 09

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. This lesson will take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

Friday - Lesson 10

Lesson 10 will explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Week Six

Wednesday - Lesson 11

In Lesson 11 you'll put it all together, but this time as editors. In this lesson you'll apply everything you’ve learned so far in the course, editing a project from beginning to end.

Friday - Lesson 12

Marketing deals with images, so it's easy to lose sight of the truth. This final lesson of the course will go over some important considerations that marketing professionals need to think about.

Buy the ExpertRating Online Business Marketing Writing Course - $129.99

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