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The ExpertRating Online Internet Marketing Course
(leading to ExpertRating Marketing Your Business on the Internet Skills Certification).

Find out how to market your business on the Internet from an e-commerce expert, even if you have little or no money to spend. In this practical, hands-on course, you'll learn little-understood secrets about the types of businesses that thrive on the Web. Then, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll even learn several low-cost promotion strategies that you can use to drive visitors to your site, and you'll find out how a media kit can help you earn extra revenue by selling advertising space on your site.
 

Throughout the course, you'll learn to think strategically about marketing your Web site, products, and services using Internet technologies. You'll know how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

Buy the ExpertRating Online Internet Marketing Course- $129.99

This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Patricia Franks.

Patricia Franks

About the ExpertRating Online Internet Marketing Course instructor : Dr. Patricia C. Franks—a frequent presenter at workshops and conferences on the local, state, and national level—brings her extensive background in business and education to this course. She has over 20 years of experience as a college educator, teaching courses in business, Web development, information management, and e-commerce. Franks was awarded a New York State Chancellor's Award for her creative efforts in curriculum design and teaching. She is the former owner of a successful small business support center. And while completing a Ph.D. in business organization and management with a specialization in e-business, Franks performed extensive research into the use of Internet technology to promote business.

  Marketing Your Business on the Internet Course requirements: For taking this instructor led ExpertRating Online Internet Marketing Course you need An understanding of basic marketing principles, completion of Patricia Franks' Designing Effective Websites online course (or equivalent experience), completion of Craig Power's Creating Web Pages online course (or equivalent experience), Internet access, e-mail, and the Netscape or Internet Explorer or Firefox Web browser.

 

 Testimonials: The ExpertRating Online Internet Marketing Course has received overwhelming positive feedback and reviews from students around the world. Here are a few:
 

"Great class! I enjoyed it immensely! It was well structured and offered everything you need to start your own business on the internet. I don't think I could have found a better course anywhere else. Thanks!"
"I enjoyed the class materials and discussion areas. I found the information very helpful to my work responsibilities."
"I enjoyed the course a lot since I was just putting together a web site for my company and found it really helpful by explaining the process and options. The course should be marketed to Chambers of Commerce as a good resource for their members."
"I enjoyed this class greatly and looked forward to each lesson. It has given me so much information in all aspects of internet marketing; I know my website will succeed. This class will prove invaluable to anyone looking to create a website for any purpose."
"I haven't taken an online course before, so I wasn't sure what to expect. This course struck a good balance for me. While there were some chapters that I knew the content, and others that didn't apply to my situation, the chapters built a good overall base relating to Internet marketing. My goals were to understand the subject better, be able to apply some of this to my business, and be able to work with other professionals who are more knowledgeable in this area than I am. This course did all that and more. I would highly recommend it to others."
"Instructor was absolutely wonderful! Online courses sure have changed since the last time I took one. I think the lessons really help you embrace what you are supposed to learn......Would definitely recommend this class and instructor to my friends! She Rocks!"
"Pat Franks is fantastic. So thorough there was hardly any need for the discussion area at times! Whenever I needed her advice, she was there. Thanks Pat for the extra care!"
"Pat is a great instructor!!! She provides clear, detailed, useful information as well as the opportunity to put it into practice. She also provides lots of helpful links to sites to build on that knowledge. She's very helpful in the discussion area too! Couldn't ask for a better instructor!"
"Pat was a superb teacher...excellent material and presentation."


Buy the ExpertRating Online Internet Marketing Course- $129.99

ExpertRating Online Internet Marketing Course

(leading to ExpertRating Internet Marketing Certification)

 ExpertRating is one of the world's only ISO 9001:2008 Certified companies (from TUV America) offering an Online Internet Marketing Course (leading to ExpertRating Internet Marketing Skills Certification).

     

ExpertRating is a trusted name in online testing and certification with over 200,000 certified professionals in over 60 countries in more than 200 skill areas. ExpertRating offers its testing services to the world's best companies such as Convergys Corp, UPS, GAP, Sony, Coke, Citrix, Deltek Corp, IKEA Systems and Ericsson to name a few. See where ExpertRating Certified Professionals are working.


 It is very safe to buy from ExpertRating. Apart from being an ISO 9001:2008 certified company, it is a member of the TRUSTe and HackerSafe approved.

TRUSTe online privacy certification

ExpertRating Solutions has been reviewed by TRUSTe for compliance of their strict program requirements ensuring that your information is always safe. ExpertRating has certified Several thousand individuals who are working with leading companies across the US and other countries. View list.

When you choose the ExpertRating Online Internet Marketing Course you can be sure that you are buying a premium International certification that is recognized by hundreds of employers and Government bodies in the US and other countries.

 

 With ExpertRating you get certified quickly online and you are equipped with a store house of information through the in-depth ExpertRating Online Internet Marketing Courseware which has been developed by experienced Business Managers.

 The ExpertRating Internet Marketing Certification is by far the best value for money instructor led Internet Marketing Program at $129.99.

    

Some Popular questions and answers about this ExpertRating Online Internet Marketing Course and certification:

 How much does the Internet Marketing Certification cost and what does it include?

You can buy this ExpertRating Online Internet Marketing Course leading to Internet Marketing certification at a special offer price of only $129.99 which includes the in-depth ExpertRating Online Internet Marketing Courseware and exam fee. This is the best value for money Internet Marketing Program available till date. You get the following services within the USD $129.99 fee.

 In-depth ExpertRating Online Internet Marketing Courseware including scenarios and case studies.

 An instructor to guide you through the course and to whom you can direct your questions.

 World wide airmail delivery of the hard copy Internet Marketing Certificate. The Internet Marketing Certificate can be used to prove your certified status and does not mention the words "online".

 An online transcript that can be used to prove your certified credentials on the internet at any time.

How do I get certified?

The process of getting yourself certified is very simple. All you have to do is buy the ExpertRating Online Internet Marketing Course for $129.99. Log in to the instructor led course using your password. Go through the ExpertRating Online Internet Marketing Courseware (which would take you 6 weeks) and complete the final Internet Marketing Certification exam at your convenience. You can complete the exam within 2 months of buying the Internet Marketing Certification. The result of the exam appears as soon as it is completed, and your Internet Marketing Certificate is mailed immediately.

What learning aids will I get?

The ExpertRating Online Internet Marketing Course includes the following learning aids:

24 x 7 hour access to the courseware. A printer friendly version of the ExpertRating Online Internet Marketing Course is also provided

A friendly instructor to answer your questions online

A discussion area to have your questions answered

Chapter end quizzes to ensure that you are learning important aspects of every chapter

Chapter assignments to help you practically use the Internet Marketing that you will learn during the Internet Marketing Course.

What is the final exam like?

The final exam is fully based upon the ExpertRating Online Internet Marketing Courseware that is provided along with the Internet Marketing Certification. If you have gone through the courseware properly you should not have a problem clearing the exam. The exam consists of multiple choice questions from all chapters of the ExpertRating Online Internet Marketing Courseware.

What are the course start dates?

ExpertRating instructor led courses commence every month, you can always choose a suitable date for your course commencement in any month. To see available course start dates, please click on the "Enroll now" button. All courses run for six weeks, with a two-week grace period at the end. Two lessons are released each week for the six-week duration of the course. You do not have to be present when the lesson is released, but you must complete each lesson within two weeks of its release.

A new section of each course starts on the second or third Wednesday of each month. If enrolling in a series of two or more courses please be sure to space the start date for each course at least two months apart.

TRUSTe online privacy certification

Buy the ExpertRating Online Internet Marketing Course- $129.99

   

According to the US Bureau of Labor Statistics, advertising, marketing, promotions, public relations, and sales managers held about 583,000 jobs in 2006.

With the ever increasing requirement of reaching out to the customer in almost every industry, the role of the salesman has become all the more important.. The importance of marketing and selling skills is set to become far more important in the times to come as product marketing and delivery become more complex with increased time and cost constraints. Boost your job and career prospects with the ExpertRating Marketing your Business on the Internet Certification.


 

The marketing training course includes all the tools, techniques and concepts related to the science and art of marketing and has been developed keeping in mind the requirements of most modern day industries. The ExpertRating Marketing your Business on the Internet Certification Course is a well researched course that has been designed so that it is easily understood by beginners and people new to marketing concepts and techniques.  

ExpertRating Online Internet Marketing Course Coverage (6 weeks program)  

Week One

Wednesday - Lesson 01

With millions of pages already on the Web and more posted online every day, getting your Web site noticed isn’t easy. In this lesson, you’ll receive a brief introduction to the Internet, learn the difference between e-commerce and e-business, and explore different types of business sites on the Web.

Friday - Lesson 02

The terms "Web site" and "Web presence" can be used interchangeably, but there's a subtle difference. In this lesson, you’ll learn how to establish a Web presence. In order to do that, you’ll need to understand your goals and your customers’ needs and interests, accurately identify your target audience, and establish a market position that makes you stand out from the crowd. You'll go over how to do all of that in this lesson.

Week Two

Wednesday - Lesson 03

In this lesson, you’ll discover the importance of selecting the right domain name for your site. You’ll also find out how search engines work. And you’ll understand how you can use what you learn to drive visitors to your Web site.

Friday - Lesson 04

High-quality content will keep visitors at your site longer and encourage them to return more often. In this lesson, you’ll learn the importance of helpful, informative, educational, entertaining, or useful content. You’ll also discover how search engines use the following factors to determine ranking in response to a query—text viewable on the screen, code not viewable on the screen, and external factors.

Week Three

Wednesday - Lesson 05-

In this lesson, you’ll discover the elements that make up "The Marketing Mix"—the four Ps. You’ll learn how the elements of product, price, place, and promotion relate to each other and to your target audience.

Friday - Lesson 06

In this lesson, you’ll learn how to develop a message that will cause the members of your target audience to take the action you want. And you’ll become acquainted with online strategies you can use to advertise your Web site, products, and services.

Week Four

Wednesday - Lesson 07

A lot of people are making a lot of money on the Web by selling advertising. But before you can become one of them, you'll need to build Web site traffic first. When you decide your site is popular with enough visitors to encourage others to advertise on your site, you'll need to create a media kit that you can post to your Web site to announce your services. In this lesson, you’ll learn how to create a media kit and find out how you can make money by attracting advertisers and selling banner and classified ads.

Friday - Lesson 08

In spite of the growing number of junk e-mail messages filling in-boxes, e-mail is a thriving medium. So it’s important to understand how you can use e-mail marketing to keep current customers and acquire new ones. This lesson will examine ways that you can use e-mail to promote your business.

Week Five

Wednesday - Lesson 09

If you want visitors to spend more than 30 seconds at your Web site, you'll need to make it interesting, entertaining, and informative. The factor that causes visitors to spend more time at your site is called "stickiness." In this lesson, you’ll learn the advantages of building a sticky site. You’ll also learn how to use content to make your Web site sticky.

Friday - Lesson 10

In the previous lesson, you learned to build site stickiness through the use of content. In this lesson, you’ll learn to build site stickiness through community. You’ll also become acquainted with synchronous and asynchronous tools you can use to develop a community experience for your visitors.

Week Six

Wednesday - Lesson 11

The last element you can use to build site stickiness is commerce—in this case, e-commerce. You’ll learn how to use commerce to keep visitors at your site longer and return more often. In this lesson, you’ll become acquainted with technology you can use to create an online store, including online catalogs, shopping cart software, and online payment systems.

Friday - Lesson 12

In the final lesson, you’ll have the opportunity to pull together all of the information you gathered during this course to complete an Internet marketing plan. To help you do this, this lesson will provide you with an Internet marketing plan checklist and samples of the following documents: Internet marketing plan outline, a calendar, and a budget spreadsheet. You'll want to use this opportunity to complete an Internet marketing plan that you can use to promote your business.

Buy the ExpertRating Online Internet Marketing Course - $129.99

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