About the Author
The Final Certification Test
Introduction to Social Media Marketing
How Can Businesses Use Social Media
Why is Social Media Important?
Social Media is the Future

Introductory Video   
What is a Social Media Strategy?
How to Create a Social Media Strategy
Brand Type Goals
Ask Yourself the Right Questions
Micro Goals
Tactics and Building Your Plan
Campaign Hook
Sharing the Message
The Unique Value Proposition
The Vastness of Social Media
Business Impact of Social Media
Social Media — Understanding the Ecosystem
Conclusion
Self-Study Multiple-Choice Questions

Introductory Video   
The Leader of Social Networking
How to Use Facebook
How to Use Facebook to Help Meet Business Goals
How to Use Facebook to Help Meet Business Goals (continued)
How to Use Facebook to Help Meet Business Goals (continued)
Conclusion
Self-Study Multiple-Choice Questions

Introductory Video   
What is Microblogging?
How to Use Twitter
Tumblr
How Does Tumblr Differ from WordPress Blogging
Conclusion
Self-Study Multiple-Choice Questions

Introductory Video   
Understanding Pinterest
How to Use Pinterest
How to Use Pinterest (continued)
Conclusion
Self-Study Multiple-Choice Questions

Introductory Video   
Social Media Sharing and Understanding YouTube
Using YouTube
Setting up Your YouTube Channel
Conclusion
Self-Study Multiple-Choice Questions

Introductory Video   
The Leader of Business Networking
How to Use LinkedIn
Advertising on LinkedIn
LinkedIn Groups
Working with Your Demographics to Build Your Campaign
Conclusion
Self-Study Multiple-Choice Questions

Instagram
Using Instagram
Social Reviews
Snapchat and Periscope
Conclusion
Self-Study Multiple-Choice Questions

Introductory Video   
Blogs and SEO Technique
Bring Traffic to Your Website
How to Do Blogs
Conclusion
Self-study Multiple-Choice Questions

Social Media Strategy Plan – Practical Case Study
Establish Business Goals
Establish Micro-Goals
Establish Tactics
Reassess Where You

Q1. Facebook is NOT a good social channel for:
a. targeted advertisements
b. evangelism
c. those without time or money to invest
d. joining groups
Ans: c

Q2. Which of the following companies would choose Tumblr for advertising?
a. Gaming company
b. Hardware store
c. Cosmetics or beauty company
d. All of the above
Ans: a,c

Q3. What should come first in a social media strategy plan?
a. Research
b. Deciding upon your demographics
c. Deciding on your business goals
d. Creating micro-goals
Ans: d

Q4. You can use LinkedIn to sell your executive recruiting firm through:
a. direct ads
b. joining groups
c. using ProFinder
d. all of the above
Ans: d

Q5. Pinterest currently allows businesses to engage the public through:
a. creating their own page
b. pinning
c. selling directly
d. videos
Ans: a,b

What is the exam like?

The final exam is fully based upon the Social Media Marketing Courseware that is provided as part of the Social Media Marketing Certification. If you go through the courseware properly, you should not have a problem clearing the exam. The exam consists of multiple-choice questions from different chapters of the Social Media Marketing Courseware.

How do I get certified?

The process of getting yourself certified is very simple. All you have to do is buy the ExpertRating Social Media Marketing Course for $69.99. Log in to your ExpertRating account using your password. Go through the Social Media Marketing Courseware, which could take from one week to one month - depending upon how hard you work and your level of experience - and take the certification exam at your convenience. You can take the exam within one year of buying the certification. The result of the exam appears as soon as it is completed, and your certificate is mailed immediately.

What learning aids will I get?

The ExpertRating Social Media Marketing Courseware includes the following learning aid:
24 x 7 access to the ExpertRating Social Media Marketing Courseware.

What are the course start dates?

You can access the ExpertRating Social Media Marketing Courseware as soon as your payment is processed successfully, and you can complete your Social Media Marketing Certification within one year of enrollment.

ExpertRating Online Certifications FAQs

The FAQs attempt to answer most questions related to ExpertRating courses. Scroll through the list, and click on any question to view the answer. To know more about ExpertRating and its certifications, please visit the General FAQs page.

You can buy this Social Media Marketing Courseware (leading to Social Media Marketing Certification) at a special offer price of only $69.99 that includes the in-depth Social Media Marketing Courseware and the exam fee. This is the "best value-for-money" Social Media Marketing Program available till date.

Worldwide airmail delivery of the hardcopy Social Media Marketing certificate. The certificate can be used to prove your certified status and does not mention the word "online".
An online transcript that mentions your score and which you can use to prove your certified credentials on the Internet at any time.

In case you fail the final exam, you can re-attempt the exam for $10.

Social media has changed the way people do business. It has tremendously expanded the reach of marketing efforts and added a personal touch to business. It has emerged as a major B2C and B2B marketing channel because there are millions of people out there on various social media platforms. Research shows that social media usage by small businesses has increased significantly over the past few years. Not only that, executives from every single one of the Fortune 500 Companies are registered on LinkedIn; and many members of LinkedIn are important decision makers in their companies. After the completion of this course, you will learn the right steps to take your brand, product or service one step ahead and reap the benefits of social media marketing.

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