This first lesson will talk about the types of instructional aids you might consider developing. But more than that, this lesson will show you specific examples of actual aids that have been developed and marketed in each category: printed book(lets), manipulatives, student activity kits, and more. Then, this lesson will introduce you to the power of the print-on-demand technology, a technology that allows you to produce book(lets) of the same quality and appearance as the books you find in book stores—and in only classroom quantities! It's a "wow" moment that will get you excited about the possibilities awaiting you.

Is there a secret that will virtually guarantee your success in developing a winning instructional aid—one that increases student performance, the learning underlying that performance, and the probability it can be marketed successfully? You bet there is—it's called reverse engineering and it's the most exciting, most powerful concept in this course. This lesson will incorporate a fusion of reverse engineering with a 10-part developmental platform to help you align your product design with student performance standards.

Your teacher hears you saying, "But Mike, can I really compete with the major educational publishers?" His answer will surprise you: the question isn't whether you can compete with them, but whether they can compete with you! You'll find that they can't. The future of educational publishing lies not with the major publishers, but with individual teachers—teachers just like you! This lesson will show you step by step how to market the instructional aid you develop through huge educational product distributors. This lesson will do something for you that your district can't: It will show you how to profit financially from your great ideas!

This lesson will take an in-depth look at the heart of designing printed instructional aids. From page layout, to nonvolatile student response materials, to the 20-part checklist for organizing the development of your product—this lesson will get you on the fast track to success in a hurry.

This lesson will explore student activity kits. It will give you a developmental platform to organize your progress, and then this lesson will move on to covering safety issues, locating the components you need, and developing a bill of materials. Then this lesson will look at specific examples of student activity kits that have been developed and how you can build off of these ideas.

The fun is just beginning! Manipulatives, models, and games—these are the topics of this lesson. There are benefits of turning your idea for a printed instructional aid into one of these products, too. These types of instructional aids can boost your profits if you plan on marketing your product, and they'll give students a hands-on aspect to their learning. Let's not forget—these products are just plain fun for kids to use!

Break out the director's chair—this lesson will talk about developing video instructional products. "But Mike, I just want to develop a simple instructional booklet." Good for you, and that's exactly how the instructor of this course felt with his first few products. But in this lesson, you'll learn exactly how your instructor created over a dozen network-quality video learning products without spending a dime to do it. You'll learn how to develop quality video instructional aids using state of the art technologies, and do it for pennies. This lesson will discuss the development of a video aid your instructor developed which turned into a product that now sells for over $1,000 in dozens of catalogs of the largest educational product developers around the world!

This lesson will fully explain the education market and how to get your product into that market. How can you sell you product yourself? How can you get huge educational distributors to carry your product in their catalogs? When is the best time to promote your product? Who do you need to contact with your product? This lesson will answer all these questions and more.

This lesson will talk about the secret tools of the trade that self-published authors know about that help assure their success. This lesson will give you contacts for marketing your product, as well as tips for software to make your job easier.

This lesson will address the question of standards, student performance, and the instructional aids you develop. It will look at not only increasing specific student performances, but also at improving the actual learning underlying that performance.

To boldly go where no one has gone before. Sounds like the opening line from a Star Trek movie, but this is exactly what this lesson is about. Your instructor not only wants you to develop a winning product, he wants you to promote that fact to your community. Your instructor wants them to realize that you have done something special. So this lesson will look at how you can use the media—print, radio, and television—to promote what you've done to your community and beyond. This lesson will show you exactly how your instructor has used these techniques to book author interviews for many of his own books on over 100 radio stations and television programs, like ABC's World News. This lesson will give you contacts, techniques, and tips on how you can do the same. Your teacher wants to make you famous!