SEO Certification

...From ExpertRating gives you an excellent opportunity to become a master of SEO by learning a wide range of tools and techniques that are employed to attract valuable traffic to a website.

Turbocharge your resume with the much sought-after SEO skills with ExpertRating’s Search Engine Optimization Certification and carve a niche for yourself in the burgeoning digital marketing industry.

Learn how to create a search-friendly design, how to perform keyword research, how to build and boost domain authority, how to measure the impact of your SEO, how to perform various kinds of reviews, and what best practices to follow, among a whole lot of other things.

Certification

About SEO Certification

The ExpertRating SEO Certification course is a well-researched online course that has been developed for people who would like to master the tools and techniques of search engine optimization. This course has been designed in a way that even beginners or people new to SEO can understand it with as much ease as seasoned professionals. It covers a wide range of tools and techniques that are employed by SEO professionals to attract valuable traffic to a website and has been developed keeping in mind the requirements of major search engines.

Syllabus

About the AuthorThe Final Certification Test
IntroductionThe SEO SpecialistThe SEO StrategistThe SEO AnalystThe SEO ManagerSEO DirectorSEO and Growth OppurtunitiesThe SEO As An Agent of ChangeThe SEO's CreedSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionThe 'SEO is Cheap/ Free' MythThe 'All Traffic is Good' MythThe 'SEO is Simple' MythThe 'SEO is Too Complex' MythThe 'On-Page SEO is Enough' MythThe 'SEO Favors Newbies' MythThe 'Search Engine Are Public Utilities' MythThe 'SEO is International' MythThe Social Media MythSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
The World Wide WebThe Key Engines in Key Search MarketsSpiders and CrawlersThe Mobile RevolutionImplications of the CloudSSL SessionsEvolving Technological FactorsWearablesBeaconsAugmented RealityArtificial IntelligencePenaltiesSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionEvolving Search Behavior TrendsEvolving Search Behavior Trends ContinuedChanging vs. Persistent Search IntentsDevices and Search EvolutionsConclusionSelf- Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionThe Semantic Web ModelImage SearchVoice-Enabled SearchBeacon ApplicationsGPS ApplicationsConclusionSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionWhy It MattersThe BasicsKeyword Research PhasesPopular ToolsGoogle Keyword PlannerGoogle Keyword Planner ContinuedStrategic Keyword ApproachesStrategic Keyword Approaches ContinuedSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionSEO Begins Before Site CreationSEO Naming Strategies vs. Branding ImperativesThe Site Planning StageThe Build-OutOvercoming Existing Design FlawsPros and Cons of Redesign (for SEO Reasons)ConclusionSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionBuild SEO Foundations into the WebsiteBuild SEO Foundations into the Website ContinuedPlan Engagement into Content StrategyProactive Engagement PlanningResponsive Design for SEOSite NavigationSite Navigation ContinuedWP Themes and PluginsKeyword TaggingDynamic SEOSitemapsStructured Data and Schema MarkupStructured Data and Schema Markup ContinuedAvoid “Outlaw SEO”PenaltiesRead SEO Blogs DailyConclusionSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionSEO “Science” Vs. SEO InstinctDomain AuthorityRanking FactorsRanking Factors ContinuedRanking Factors ContinuedLeading Inbound Strategy DevelopmentLead Your Org’s Authority-Building & Inbound CultureBacklink Checker ToolsSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionSEO Review ChecklistTechnical SEO ReviewContent and UX ReviewEngagement ReviewSocial and Trends ReviewRegional ReviewSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionBecoming a Metrics-Centric SEOMetricsAutomate ReportingStandard SEO KPIsAbout SERP Ranking ToolsThe Reporting ProcessPresenting as an SEOSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionThe CRM ConceptWays SEO Can Actively Boost CRM EffortsSEO’s Usefulness as CRM InputCRM’s Insights for SEOCRM-SEO Communication LogisticsRemember Your True RoleSelf Study Descriptive QuestionsSelf Study Multiple Choice Questions
IntroductionSEO Job/Title HierarchyGrow Your SkillsBuild ExperienceFind Your SEO JobDemonstrate LeadershipEmbrace Career EvolutionSummarySelf Study Descriptive QuestionsSelf Study Multiple Choice Questions