ExpertRating Online Internet Publishing Course - $129.99

If your book does well through one of those less traditional publishing methods, you might find yourself with a book contract by publishing your book on the internet.

E-publishing is a fairly new method of publishing a book that results in no book at all. Instead, your book can be turned into a PDF or other easily downloadable document and purchased off a website so readers can either print it out to read it in page form, or read it online. At some of the sites, you can even upload your manuscript, and have it offered for sale on the site.

Blogging, as you likely know, has taken the world by storm in recent years. Most people keep blogs as a way to share their lives with friends, or they keep a niche blog and use it as a way to create a steam of passive income but writers can find many benefits of maintaining a blog. The ExpertRating Introduction to Internet Writing Markets Certification course will get your creative juices flowing by unraveling the benefits of internet writing and publishing.

ExpertRating Online Publishing Course Coverage (6 weeks program)

Week One

Wednesday - Lesson 01

The Internet grows every day, and so do your opportunities to publish on it. This lesson will begin by exploring Internet publications. Digital information archivists have identified not only the characteristics of Internet publications, but also three specific types: Web magazines, Webzines, and E-Journals. By the time you've finished this lesson, you'll not only understand how these three differ, but you'll also know which type of publication best suits what you want to write. And to make sure you have all the tools you need to begin publishing on the Internet, you'll have the chance to learn about querying by e-mail and to read some of my electronic queries that have landed assignments.

Friday - Lesson 02

In this lesson, you'll learn what makes e-zines, or electronic magazines, different from the Internet publications we talked about in Lesson 1. You'll find out the history of the zine and how it evolved to become the e-zine, This lesson will look at the kind of content you can expect to sell to an e-zine. Of course, you'll get some of the best e-zine writing tips, too! You'll also see how to prepare and submit content electronically after an editor asks to see your work.

Week Two

Wednesday - Lesson 03

You can probably name dozens of businesses that have Web sites. Some use them as online business cards or brochures, while others use them to sell directly to customers. In this lesson, you'll learn how to write content for all these types of sites. When you write for a business, you're likely to have a payment agreement in which the business owns the copyright to the content, not you. After this lesson, you'll understand the various ways you can license or sell your writing.

Friday - Lesson 04

The majority of Web sites you find when you're surfing aren't Web publications, e-zines, or business sites. Instead, they're content-focused Web sites. From your own experiences reading online content, you know that some content or information sites are easier to read and navigate than others. In this lesson, you'll learn how to write content that will capture the attention of the average online reader, who stays just 45 seconds on a Web page. That's right—you have only 45 seconds to draw your reader in, and in this lesson you'll discover some key writing techniques to help you do that! This lesson will also cover the key contract points to look at when you're selling your writing to an Internet market.

Week Three

Wednesday - Lesson 05-

In this lesson, you'll learn the deepest, darkest secret of the Internet—how Web sites make it into the top 50 listings with search engines. Your writing style has a big impact on search engine ranking, so this lesson will go step-by-step through how to improve the focus and keyword density in the content you create. Even the way you organize your content makes a difference, and after this lesson, you'll know various strategies to make you an effective Web writer. You'll also find out how to make your Webmaster's job easier by paying attention to the keywords and headers that search engines notice.

Friday - Lesson 06

Did you know that 70% of Web surfers say they read at least one blog every week? That's a big opportunity to have your work read! This lesson will explore how writers are using blogs—some to make their big publishing breaks. In fact, one previously unknown writer landed a $300,000 book deal after just three months of blogging! You're going to meet some expert bloggers who are handing out blog awards and analyzing what makes a blog successful. Then, you'll take a tour of your options for getting started blogging.

Week Four

Wednesday - Lesson 07

Maybe you're interested in writing about a niche area. If so, then publishing your own Webzine could be the best direction for you. In this lesson, you'll discover exactly what it requires to self-publish a content site on the Internet. You'll learn about Web hosting, selecting domain names, Web publishing software (some of it's even free), using images, and registering your Webzine copyright. Even if you're not planning to publish a Webzine, you'll find the information useful when it comes to creating a personal Web site or writing content for a start-up business.

Friday - Lesson 08

This lesson is a student favorite. Who wouldn't want to know dozens of ways to earn money from their own Web content? You've already learned about blogging and starting your own Webzine—now you'll learn how to turn blogs and Webzines into profitable writing opportunities. Take all that content you have archived on your computer and turn it into revenue-generating online content just by signing up with the programs of your choice and adding computer code to your Web pages.

Week Five

Wednesday - Lesson 09

Now that the course has started talking about ways to earn money with writing beyond simply selling it, this lesson will look at publishers who share revenue rather than buy your work outright. Revenue-sharing sites let you upload and publish everything you write rather than go through the process of querying and waiting for an editor to accept your work. They're the fastest and easiest route to publication and to making money from it. This lesson will also talk about e-book publishers who share revenue with royalties, or a specified amount of what they receive for each of your books that they sell. Get ready to find out all about e-publishers and e-book contracts.

Friday - Lesson 10

In this lesson, you'll find out what kinds of writing sell well on the Internet and how to decide if self-publishing is for you. This lesson will also take a whirlwind tour of the latest trend for self-publishers: print-on-demand, or POD. With POD, you can turn your e-book into a traditional print book with little to no investment beyond printing costs!

Week Six

Wednesday - Lesson 11

This lesson will look at Web 2.0, the intelligent Web, and see it in action. From blogging, to wikis, to open source licensing, Web 2.0 is all about putting publishing power in the hands of the creators. This lesson is going to explore neat developments such as folksonomy and services like Flickr and del.icio.us, and you'll see how these tools can help you promote your writing. You'll also get some tips about writing for Web 2.0 publishing opportunities—tips that get you ready for the marketplace.

Friday - Lesson 12

In addition to being the intelligent Web, there's another aspect of Web 2.0—it's the participatory Web. You'll be headed into the future with this lesson as it explores social networking and how it has changed the way people interact. This lesson will also talk about how you can incorporate multimedia in your Internet writing. Finally, this lesson will lift the curtain to see what Web 3.0 has in store. Imagine a virtual reality replica of the real world, along with some imaginary ones, where you interact with your own avatar. It's here now, just waiting for you to discover it!

Buy the ExpertRating Online Publishing Course - $129.99

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