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The ExpertRating Online Nonprofit Marketing Course
(leading to ExpertRating Nonprofit Marketing Certification).

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?

In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter--not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organizationís message and further its ideals and goals.

Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implemen effective promotions, advertising campaigns, and communication techniques.

If your organization relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.

Buy the ExpertRating Online Nonprofit Marketing Course- $129.99

This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Linda Kissam.

Linda Kissam

About the ExpertRating Online Nonprofit Marketing Course instructor :Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organizations and currently owns her own consulting company. She has taught both in the public and private sectors. A seasoned wine and hospitality industry veteran, Linda consults with local wineries on media attraction and food and wine events. She conducts both private and group strategic planning workshops for nonprofit and for-profit corporations. She currently serves as the executive director of a visitors bureau for an art town in California. She writes a weekly wine article and a bimonthly tourist destination column. She is a highly regarded facilitator for strategic planning workshops, marketing seminars, and event planning.

  Online Nonprofit Marketing Requirements: For taking this instructor led ExpertRating Online Nonprofit Marketing Course you need Internet access, e-mail, and the Microsoft Internet Explorer or Mozilla Firefox Web browser.

 Testimonials: The ExpertRating Online Nonprofit Marketing Course has received overwhelming positive feedback and reviews from students around the world. Here are a few:

"I am very new to nonprofits but this course has been a great help to me. I didn't know where to start but now I do I will recommend this course to anyone who is new to the business of nonprofits."
"If anyone says that the learning experience can't be "fun", I strongly recommend that they take a course with Linda Kissam. Material coverage was excellent, presentation was in an easily understood language and just all around fantastic."
"I have learned so much from your lessons. I think the most important thing I learned was I cannot and should not create the marketing plan alone. So my first step will be to organize a Marketing Committee to create the marketing plan we need to move our organization forward. Your step by step lessons will be so helpful is making this Committee successful. I can't wait to get started. Thank you!"
"I really enjoyed the class. One thing I'm taking with me is the different advertising techniques. There were many listed that I hadn't thought and even some that were free. They will become very useful. Thank again."
"I really enjoyed the class. You really made this enjoyable without being too technical or too silly."
"really enjoyed the class and it is hard to give just one thing that I learned to take to my non-profit. I am especially anxious to put together our promotion plan and implement the campaign."
"Super class Linda. I feel so much more centered on what needs to be done and how to start from square one. I really appreciated the examples of the two marketing plans. I can copy them today and get started."
"Thanks also for a GREAT class. You have such a great teaching style, everything was relevant!"
"Thanks for a very informative class. Since I am new at all of this, it was all very useful. Without a marketing plan, a strategy, and a lot of wisdom from your class, I would have ventured out with little knowledge like shooting buck shot! This helped me to be more organized and focused. Thanks a million!"
"Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use."


Buy the ExpertRating Online Nonprofit Marketing Course- $129.99

ExpertRating Online Nonprofit Marketing Course

(leading to ExpertRating Nonprofit Marketing Certification)

 ExpertRating is one of the world's only ISO 9001:2008 Certified companies (from TUV America) offering an Online Nonprofit Marketing Course (leading to ExpertRating Nonprofit Marketing Skills Certification).

     

ExpertRating is a trusted name in online testing and certification with over 200,000 certified professionals in over 60 countries in more than 200 skill areas. ExpertRating offers its testing services to the world's best companies such as Convergys Corp, UPS, GAP, Sony, Coke, Citrix, Deltek Corp, IKEA Systems and Ericsson to name a few. See where ExpertRating Certified Professionals are working.


 It is very safe to buy from ExpertRating. Apart from being an ISO 9001:2008 certified company, it is a member of the TRUSTe and HackerSafe approved.

TRUSTe online privacy certification

ExpertRating Solutions has been reviewed by TRUSTe for compliance of their strict program requirements ensuring that your information is always safe. ExpertRating has certified Several thousand individuals who are working with leading companies across the US and other countries. View list.

When you choose the ExpertRating Online Nonprofit Marketing Course you can be sure that you are buying a premium International certification that is recognized by hundreds of employers and Government bodies in the US and other countries.

 

 With ExpertRating you get certified quickly online and you are equipped with a store house of information through the in-depth ExpertRating Online Nonprofit Marketing Courseware which has been developed by experienced Nonprofit Managers.

 The ExpertRating Nonprofit Marketing Certification is by far the best value for money instructor led Nonprofit Marketing Program at $129.99.

    

Some Popular questions and answers about this ExpertRating Online Nonprofit Marketing Course and certification:

 How much does the Nonprofit Marketing Certification cost and what does it include?

You can buy this ExpertRating Online Nonprofit Marketing Course leading to Nonprofit Marketing certification at a special offer price of only $129.99 which includes the in-depth ExpertRating Online Nonprofit Marketing Courseware and exam fee. This is the best value for money Nonprofit Marketing Program available till date. You get the following services within the USD $129.99 fee.

 In-depth ExpertRating Online Nonprofit Marketing Courseware including scenarios and examples.

 An instructor to guide you through the course and to whom you can direct your questions.

 World wide airmail delivery of the hard copy Nonprofit Marketing Certificate. The Nonprofit Marketing Certificate can be used to prove your certified status and does not mention the words "online".

 An online transcript that can be used to prove your certified credentials on the internet at any time.

How do I get certified?

The process of getting yourself certified is very simple. All you have to do is buy the ExpertRating Online Nonprofit Marketing Course for $129.99. Log in to the instructor led course using your password. Go through the ExpertRating Online Nonprofit Marketing Courseware (which would take you 6 weeks) and complete the final Nonprofit Marketing Certification exam at your convenience. You can complete the exam within 2 months of buying the Nonprofit Marketing Certification. The result of the exam appears as soon as it is completed, and your Nonprofit Marketing Certificate is mailed immediately.

What learning aids will I get?

The ExpertRating Online Nonprofit Marketing Course includes the following learning aids:

24 x 7 hour access to the courseware. A printer friendly version of the ExpertRating Online Nonprofit Marketing Course is also provided

A friendly instructor to answer your questions online

A discussion area to have your questions answered

Chapter end quizzes to ensure that you are learning important aspects of every chapter

Chapter assignments to help you practically use the Nonprofit Marketing that you will learn during the Nonprofit Marketing Course.

What is the final exam like?

The final exam is fully based upon the ExpertRating Online Nonprofit Marketing Courseware that is provided along with the Nonprofit Marketing Certification. If you have gone through the courseware properly you should not have a problem clearing the exam. The exam consists of multiple choice questions from all chapters of the ExpertRating Online Nonprofit Marketing Courseware.

What are the course start dates?

ExpertRating instructor led courses commence every month, you can always choose a suitable date for your course commencement in any month. To see available course start dates, please click on the "Enroll now" button. All courses run for six weeks, with a two-week grace period at the end. Two lessons are released each week for the six-week duration of the course. You do not have to be present when the lesson is released, but you must complete each lesson within two weeks of its release.

A new section of each course starts on the second or third Wednesday of each month. If enrolling in a series of two or more courses please be sure to space the start date for each course at least two months apart.

TRUSTe online privacy certification

Buy the ExpertRating Online Nonprofit Marketing Course- $129.99

   

This is an ideal course for people who wish to work in a non-profit organization or a business environment.

Nonprofit organizations exist everywhere to make the communities and peopleís lives better. The nonprofit organizations neither belong to the government nor to the business sector. These organizations address issues of public concern through service, independent action and civic engagement. The scope of work of these organizations forms a broad spectrum and ranges from taking care of the homeless to managing day care centers. This valuable course will cover aspects like creating, marketing and managing your nonprofit organization. You will get acquainted with the roles and responsibilities to be performed by a nonprofit organization.


 

The ExpertRating Nonprofit Management Certification course will hone your skills and teach you the tools and techniques to successfully manage a nonprofit organization. You will be able to deliver your services efficiently and effectively upon completion of this course.

ExpertRating Online Nonprofit Marketing Course Coverage (6 weeks program)  

Week One

Wednesday - Lesson 01

In the first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. This will all be important to you because it will help you understand the role that marketing plays in your nonprofit organization and the benefits it can bring to those you serve.

Friday - Lesson 02

In this lesson, you will explore how and why nonprofit marketing succeeds. You'll learn to tie benefits to features to create a winning marketing program for your organization. You would be taught how to  set marketing goals and objectives and  how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you'll think like a professional marketer, ready to take on any challenge.

Week Two

Wednesday - Lesson 03

There are Four marketing techniques which work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in this lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

Friday - Lesson 04

In this lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. You will learn why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Week Three

Wednesday - Lesson 05-

Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Friday - Lesson 06

Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

Week Four

Wednesday - Lesson 07

There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

Friday - Lesson 08

In this lesson, you will take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Week Five

Wednesday - Lesson 09

In this lesson you will look at the three different ways you could use to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Friday - Lesson 10

Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

Week Six

Wednesday - Lesson 11

In this lesson, you would follow a series of steps that will lead you through the promotion planning process. You would be looking at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—you’re nonprofit.

Friday - Lesson 12

Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, you will learn how to look at the last piece of the marketing puzzle. You would also be taught how to evaluate your program .

Buy the ExpertRating Online Nonprofit Marketing Course - $129.99

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