ExpertRating Online Business Management Course

According to a survey conducted by salary.com, the average annual base salary for a U.S. based Business Development Director is in the bracket of $95,818 and $185,864.

According to the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook Business Applications Management is a field that's growing at a faster than average rate with an estimated 276,000 Business Managers required by the year 2016 in various industries including public agencies, corporations, educational institutions and charitable organizations. If you're interested in a career in Business Applications Management, now is an excellent time to jump in.

Attainment of the Business Applications Skills Certification offered by the ExpertRating, through education, work experience, and successful completion of examinations, can help to enhance a manager’s advancement potential in the same or a different organization. This management course is also an excellent aid to those looking forward to a Small Online Business Management Course.

ExpertRating Online Business Applications Management Course Coverage (6 weeks program)

Week One

Wednesday - Lesson 01

This lesson will compare the difference between marketing and sales and discuss what's meant by the "marketing concept." You'll learn how important it is to be consumer orientated and discover the 4Ps (product, place, price, promotion) as essential ingredients of a marketing strategy. You'll also see how marketing came into existence and find out how it's evolved over time.

Friday - Lesson 02

Market segmentation and target marketing are the one-two punch of marketing. You need both to score a knockout. Market segmentation identifies the customers you want to serve and then target marketing delivers the goods. Today’s lesson will start off by discussing the nature of markets. It will look at the three major ones: consumer, industrial, and reseller. This lesson will go over the mechanics of market segmentation and discuss eight variables (four consumer and four industrial) that you can use to satisfy target markets.

Week Two

Wednesday - Lesson 03

Consumer behavior is one of the most challenging topics in marketing. Today’s lesson will talk about consumer behavior, paying special attention to the factors that make this field difficult to study. You'll learn about the interdisciplinary nature of consumer behavior as we study a few models that explain and predict why consumers buy. The lesson will finish by exploring the major elements of consumer behavior, including psychological and sociological concepts.

Friday - Lesson 04

Global business is happening at a faster rate than ever before. If you don't currently work for an organization that's involved with international business, perhaps you can use your newfound information in the future. This lesson will take a whirlwind trip around the world that will end in Lesson 6. You'll learn about the origins, characteristics, and definition of international business. It will also look at the various ways to get started with international operations, including exporting and joint ventures. The lesson will finish up by reviewing how international business varies by key area, including economic, political, legal, culture, technology, and demographic considerations.

Week Three

Wednesday - Lesson 05-

This lesson will continue the discussion on international business by exploring importing and exporting and looking at the ins and outs of licensing and franchising. You'll learn how to get started with joint ventures and determine the secrets that multinational companies (MNCs) use for success. You'll discover that MNCs must excel at communication, establish suitable performance measurements, exercise adequate control, and ensure that the right management team is in place.

Friday - Lesson 06

This lesson will finish up its excursion into international business by tackling three diverse topics—culture, operations, and finance. By the end of this lesson, you'll understand that culture is a composite of attitudes, beliefs, values, and lifestyles. In the area of operations and finance, this lesson will discuss variables that differ from country to country, such as logistics, technology transfer, exchange rates, transfer pricing, and taxation.

Week Four

Wednesday - Lesson 07

Technology is based on a fundamental human desire and ability to make things and to learn about the surrounding environment. In today’s lesson there will be a general discussion on the use of information technology in organizations and how you can effectively apply it. Also, it will address specific forms of information technology, including enterprise resource planning (ERP), electronic data interchange (EDI), and electronic commerce (e-commerce).

Friday - Lesson 08

Operations management is one of the unheralded activities at most companies. Today’s lesson will examine operations management by reviewing the in basket of three operations managers. Then it will explore the diverse nature of operations management and see how selecting, designing, operating, controlling, and updating play an important role in all operating systems. The lesson will finish up by reviewing basic concepts such as customer demand forecasting, capacity strategies, productivity, and make-or-buy analysis.

Week Five

Wednesday - Lesson 09

A wise man once told, "If you focus on quality, you will enjoy great success." This lesson will see what's behind this statement by exploring the history of the quality movement and examine Six Sigma. It will study total quality management (TQM) and look at its components and concepts. It will also discuss variation and the cost of non-quality (also called the "cost of quality") and its components—external failure, internal failure, appraisal, and prevention costs.

Friday - Lesson 10

Today’s lesson will explore three very different elements of quality: standards, quality fallacies, and a quality culture. Conforming to standards helps your company remain competitive. Many companies won't buy your products, and most countries won't allow your goods to flow past their borders if you don't meet certain standards. This lesson will discuss how standards are used, identify where they came from, and talk about how they're developed. You'll learn about their benefits and discover how they're defined. It will also examine the misconceptions that people have about quality and identify the requirements to implement a quality culture.

Week Six

Wednesday - Lesson 11

Do you ever wonder why some projects succeed and some don't? Well, wonder no more. The final two lessons will help you learn about project management so that you can better satisfy customers and bring your project in on time and at (or below) budget. Today’s lesson will discuss the need for project management and differentiate projects from programs and tasks. You'll discover the temporary and unique aspects of projects and see how critical scope definition is to a project's success.

Friday - Lesson 12

The final lesson will look at the phases of the project life cycle: conceptualization and definition, planning, implementation, and completion and closure. You'll become familiar with 14 different elements of project management that will help you position your project for success. Hopefully this lesson will go over all the elements you use on your projects!
Buy the ExpertRating Online Business Applications Management Course - $99.99